I started out as a lawyer. But early on, I realized my true interest wasn’t in legal briefs; it was in brand narratives, consumer behaviour, and how the right message can change perception and drive action.

That realisation pulled me into the world of marketing, public relations, and media strategy.

Since then, I have spent the past 7+ years helping businesses communicate more effectively, build stronger brands, and drive measurable growth through strategy-led and structured marketing.

At Rage Media, I grew from managing media placements to leading the entire marketing function as Chief Marketing Officer. I worked across multiple industries; real estate, fintech, FMCG, public sector and healthcare, developing strategies that improved visibility, optimized media investments, and directly contributed to growth, increasing company revenue by 55%.

But beyond the titles and metrics, I’ve always been focused on impact. Impact that comes from clear strategy, well-executed campaigns, and a deep understanding of audience and context. That’s what inspired the launch of NUGES, a communications and media agency built for the next generation of brands. Our mission is clear: to help businesses tell their stories more intentionally, connect with their audience more meaningfully, and compete more effectively.

I combine practical experience with global-standard training, holding certifications from institutions like the Chartered Institute of Marketing (UK), Henley Business School, Pan-Atlantic University, and the McKinsey Forward Program, amongst others.
I believe great marketing doesn’t just tell a story; it tells the right story, to the right people, in a way that drives results, because ‘If it doesn’t sell, it’s not creative’ – David Ogilvy

If you’re building a brand, leading a busines, or looking to improve how you engage your audience, I’d be glad to connect.