MASTER THE ART OF LIVING
RENT-FREE IN THE MINDS OF
98%
OF YOUR VIEWERS BY SIMPLY WATCHING YOUR VIDEO COMMERCIALS.

With every passing year, digital video commercials become more valuable and more important for businesses to utilize. 81% of marketers say their primary company has a budget specifically for video marketing.

What does this mean?

It means that businesses are heavily investing in video commercials and they are not thinking of chilling out anytime soon.

However, with all the rave about video commercials, some businesses still do not create any video at all for their businesses, and this is one mistake that most brands make.

The brands that make such mistakes are mostly companies that have been around for over 10-15 years. They have the if it ain’t broke, don’t fix it mentality when it comes to their marketing.

“Oh, what do we need a video for? We get our customers from word of mouth”

.The truth remains that every company under the sun can greatly benefit from video marketing.

You can build your brand awareness, you can enforce your marketing messages, you can grow exponentially, and you can, most importantly, increase sales.

Talking of brand awareness, the Coke company can give us a lesson or 2 about “Top Of Mind Awareness” using video commercials.

Have you ever felt uncomfortable when a waitress in a restaurant tells you,

“We don’t have Coke, we have Friendly Cola”? It makes sense to be uncomfortable, as you are unfamiliar with the drink, and you are far more likely to buy a brand with a name you know.

Video commercial plays a grand role in enforcing a brand’s name in the mind of the audience as research says that people prefer video content more than written content because it’s clear, engaging, and maybe a little fun.

This is not to say that all video commercials are effective. Some commercials do what they are set to do, while some do it too well.

Your goal is not to make videos for the sake of it, you want to make video commercials because they bring in the numbers in your balance sheet.We mean, you are in for a rude awakening if you think video marketing is turning that 20-page presentation into a slideshow video or standing in front of the camera for 1 hour and talking(or dancing).

What makes a Video Commercial Successful?

Thank you for asking, easy