We’re about to reveal the secrets high-end brands don’t want you to know. We’ll show you the most unexpected way to outsell even the toughest competition in your industry, even if their marketing is brilliant, their budget is huge, and their products or services are half the price of yours.
- Understand Your Target Audience
Before thinking about creating a website, or content, or setting up Facebook or Google ads, you need to do one crucial thing: know your customer inside and out! Understanding your target audience will help you craft a marketing message that truly resonates with them.
Studies show that one of the keys to skyrocketing sales is appealing to a larger market.
This larger market is broken down into four categories:
- 3% are ready to buy now.
- 17% are gathering information.
- 20% are aware of their problems.
- 60% are unaware of their problems.
A common mistake many businesses make is targeting only the 3% and ignoring the remaining 97% (where the real opportunity lies), leaving that audience for their competitors to capture.
You need to understand each category of buyers and communicate with them in a way they’ll understand.
Contrary to popular belief, defining your target audience with basic information like age, gender, or location isn’t enough.
To win over your audience and deliver a message that speaks to them personally, you must go deeper. You need to understand their fears, challenges, frustrations, dreams, hopes, and aspirations. Understand what a day in their life looks like.
This is how you boost your sales game!
- Your Content Will Make or Break You
To outsell your competitors—even industry giants—you must invest in the quality of your images, videos, and copy for your product or service descriptions.
You must clearly identify the problem your product or service solves and communicate its benefits. Your content should focus on these problems and benefits, not just shout, “Buy my stuff!”
Great content stops prospects in their tracks, grabs their attention, and creates so much intrigue that they feel compelled to engage with you and, ultimately, buy from you.
Now, imagine posting a blurry image or poorly made video when your target audience values luxury. If you’re selling something, you need to look the part.
Learn to create content that captures your target audience’s attention. The goal of your content is to spark enough interest for prospects to raise their hand and say, “I’m interested.” If your content is low-quality, expect low-quality results.
- You Need To Spend Money
Let’s be clear: we’re not offering tricks, hacks, or formulas. There’s no quick or easy way to increase sales. We’re here to tell you that if you want to make consistent sales, you need to invest.
If you’re a Direct-To-Consumer business, you’ll likely need an influencer.
Influencers are often perceived as more authentic than traditional advertising, as they connect with their followers on a personal level. A positive endorsement from an influencer can encourage others to try your product or service.
You should also invest in paid ads. Social media platforms allow you to reach a wider audience with their ad options. Having a good ad budget and a solid content strategy will help you reach your target audience and convert them into paying customers.
- Leverage Different Platforms
Many brands make the mistake of using only one channel to market their business, but that’s not the best approach. Ideally, you should use multiple channels to market your business. Create a marketing plan that enables your audience to experience your brand at every stage of their unique buyer journey.
Consider television ads, radio ads, billboards, and don’t dismiss newspapers—print advertising isn’t dead.
Are you ready to outsell your competitors?
We can help with content creation. We can help build your strategy. We can create and post content for you. We can put your business on billboards. We can advertise your business on television and radio.
Contact us today to get started!
